Center for Markets in Transition (CEMAT)

Seminar on Russian Business from Commerce to e-Commerce


Friday 10th October 2014 at 09:30

Aalto University School of Business, Assembly Hall (Runeberginkatu 14-16)

Friday 10th October 2014 at 09:30

 The growing e-Commerce market offers new business opportunities in Russia. Finnish and Russian experts share their experiences on how digitalization is changing the business in Russia.

The seminar is organized by the Finnish-Russian Commission for Scientific and Technological Cooperation / Working Group for Social Sciences in co-operation with the Lappeenranta University of Technology (LUT) and the Northern Dimension Institute (NDI).


09:30                                               Opening of the seminar

Professor Riitta Kosonen, Director of CEMAT, Aalto University School of Business,
Co-Chair of the Working Group for Social Sciences

9:40                                                  Russia – e-Commerce growth market

Professor Juha Väätänen, Lappeenranta University of Technology


9:55                                                  Why Russian customers use e-Commerce?

Associate Professor Maria Smirnova, Graduate School of Management (GSOM),

St. Petersburg State University


10:10                                               How to enter Russian e-Commerce market?

Sales Manager, Timo Pellinen, Mediatalo Toimelias


10:25                                               Current situation with e-Commerce in Russia and forecast for the future

CEO Pavel Frolov, Holding


10:40                                               Coffee break

11:00                                               Panel discussion: Russian Business from Commerce to e-Commerce
                                                          Panelists: Juha Väätänen, Maria Smirnova, Timo Pellinen and Pavel Frolov


12:15                                               Concluding remarks


The seminar is free of charge and open to everyone interested in the topic. Participants are invited to register no later than 3 October 2014 by e-mail cemat [at] aalto [dot] fi.

The seminar will be held in English.


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CEMAT Economic Prospects

Up-to-date reviews of the economic development of Russia, the Baltic States and China from the perspective of Finnish enterprises (in Finnish)


The website provides research information on Russia for Finnish companies (in Finnish)

NDI - Northern Dimension Institute

NDI is an academic partner in the Northern Dimension (ND) structures. The NDI produces information, organizes workshops and conducts research relevant to the Northern Dimension.